Broadening Access for Multicultural Media

The federal government’s recent announcement of $10 million in funding marks a major step forward. With this investment, the Department of Home Affairs has signalled a strong commitment to helping multicultural and independent outlets become more sustainable, innovative, and resilient. In an era where local voices are often under threat, such support is not only welcome but essential.

At the same time, some important questions naturally arise. The published guidelines note that access to this funding is linked to outlets affiliated with certain non-government peak bodies or networks. This structure offers clear advantages in terms of coordination and advocacy. Yet, it may also raise concerns about how smaller or unaffiliated outlets, many of which play a vital role in their communities, can access support.

What mechanisms are in place to ensure that the program remains open to the widest possible diversity of voices?

 How can we make sure that funding decisions do not unintentionally appear to favour only those within particular networks or membership?

Australia’s media framework has long emphasised plurality, the idea that a diversity of voices is the bedrock of democracy. 

To reinforce that tradition, some experts have suggested options such as a national register of multicultural media under the Australian Communications and Media Authority (ACMA). Such a register could provide clarity and reassurance that all eligible outlets, whether affiliated or not, have a pathway to participate.

There is no doubt that industry associations play a valuable role in representing multicultural media and providing collective advocacy. Still, there may be merit in considering how funding rounds can combine the strengths of these networks with mechanisms that also recognise and support independent voices outside them.

The intention of the Australian Government program is laudable, as is that of the peak organisations: ensuring multicultural media not only survives but thrives. To fully achieve that goal, funding arrangements could evolve in ways that balance the benefits of affiliation with the principle of accessibility across the whole sector.

This funding is without question a vital opportunity. By ensuring that it remains accessible to both members of peak bodies and those outside them, Australia can further strengthen its commitment to true pluralism and independent journalism.