Juventus shares fell sharply on Monday in Milan after the club’s chances of qualifying for next season’s Champions League were put at risk.
The stock dropped 4.5 percent to around 1.93 euros, its lowest level since June 2024, following a home defeat to Fiorentina that left the team sixth in Serie A.
Analysts warn that missing out on Europe’s top competition could significantly hit revenues, as Champions League participation provides crucial broadcasting, prize money, and matchday income. The tournament’s total prize pool exceeds 3.3 billion euros, with roughly 2.5 billion distributed among clubs based on performance and participation criteria. Experts estimate the financial gap from missing qualification could range between 70 and 90 million euros, potentially forcing player sales or a capital increase.
Final confirmation will come after the last round of the Serie A season, when Juventus’ European fate will be decided. Investors remain cautious as uncertainty over European qualification continues to weigh on sentiment, with the club’s financial outlook closely tied to sporting results in the final matches this season concludes soon.
