Two native birds sit at the heart of the new visual identity for the Brisbane 2032 Games, with organisers highlighting Queensland’s landscape, culture and connection to Country.
Brisbane 2032 has officially unveiled the emblems that will represent its Olympic and Paralympic Games, placing two iconic Australian cockatoos at the centre of the designs.
The emblems were presented at South Bank in Brisbane following a six-part rollout across Queensland, marking another major step in preparations for the Games.
The Olympic emblem is inspired by the pink cockatoo, while the Paralympic version is based on the sulphur-crested cockatoo.
Both designs incorporate a number of symbolic elements, including the outline of Queensland within the birds’ crests, references to the Olympic and Paralympic flames and feather groupings linked to the year 2032.
The staged reveal took place across Cairns, Townsville, Rockhampton, the Sunshine Coast, the Gold Coast and Brisbane, with current and former athletes involved in unveiling different sections of the design.
It is the first time an Olympic and Paralympic Games emblem has been revealed piece by piece over several days.
A SYMBOL OF QUEENSLAND
Brisbane 2032 president Andrew Liveris said the designs were intended to capture the identity of the host region while also reflecting the international character of the Games.
The emblems have been developed to promote Brisbane and Queensland globally and to represent the environment, culture and character of the region.
According to organisers, the designs were tested with audiences both in Australia and overseas before their official launch and received strong support from Olympic and Paralympic stakeholders.
The new identity now becomes one of the most recognisable symbols of Brisbane 2032 as preparations continue for the event.
FIRST NATIONS MEANING
Organisers have also highlighted the cultural significance of cockatoos in First Nations traditions.
The birds are associated with Country and hold an important place in stories, ceremonies and cultural connections across Australia.
By using native birds as the central visual element, Brisbane 2032 aims to create an identity rooted in Queensland’s natural environment while also recognising the deeper cultural meaning connected to the land.
AUSTRALIA’S THIRD OLYMPIC HOST CITY
The Brisbane Games will mark the third time Australia has hosted the Olympic Games.
Melbourne hosted the event in 1956, followed by Sydney in 2000.
Brisbane will now join that history when the Olympic and Paralympic Games return to Australia in 2032.
International Olympic Committee representatives have described the emblem as an important part of the broader history of Australian Olympic identities.
Paralympic leaders have also praised the level of detail within the designs, noting that different symbolic elements become visible the longer the artwork is examined.
A NEW IDENTITY FOR BRISBANE 2032
The launch represents one of the most visible milestones yet in Brisbane’s long journey towards 2032.
With less than six years remaining before the Games, the emblems will now feature prominently across promotional material, planning activities and international campaigns connected to the event.
They are separate from the official Olympic and Paralympic mascots, which will be announced closer to the Games.
For now, the cockatoos become the defining visual identity of Brisbane 2032: unmistakably Australian, strongly connected to Queensland and designed to represent the host city on the global stage.
