Clive Palmer is preparing for another federal election campaign, seeking to tie his name even more closely to the United Australia Party. An application has been lodged with the Australian Electoral Commission to officially rename the party “Clive Palmer’s United Australia Party”, along with a new logo.
Australian billionaire Clive Palmer is laying the groundwork for his next political campaign.
The Australian Electoral Commission has received an application to change the name of the United Australia Party to Clive Palmer’s United Australia Party.
The proposed change would also alter the party’s logo, removing the words “Save Australia” to make room for Palmer’s name.
The AEC has opened the application for public objections until September 17.
After the Trumpet of Patriots campaign
The move follows Palmer’s unsuccessful Trumpet of Patriots campaign at the 2025 federal election.
That campaign involved tens of millions of dollars in advertising and a large-scale text messaging operation targeting voters, but failed to deliver the electoral breakthrough Palmer had hoped for.
Palmer used the Trumpet of Patriots name because the United Australia Party had voluntarily deregistered after the 2022 election and later lost a legal challenge to re-register under the same arrangements.
The UAP had previously been revived for the 2019 and 2022 federal elections.
In 2022, Ralph Babet won a Victorian Senate seat and remains the party’s only elected representative in Canberra.
Palmer back in political circles
Palmer also attracted attention after appearing at a National Party fundraising dinner over the weekend.
According to reports, he successfully bid $20,000 for a country singer’s guitar during an auction.
The appearance was notable because Palmer had been a member of the National Party — then known as the Country Party — from the late 1960s until 2012.
Fadden and a possible $100 million campaign
Palmer has already made clear that he is preparing for another major political push.
Earlier this year, he said he planned to contest the federal Queensland seat of Fadden, currently held by the Liberal National Party.
He has also said he is willing to spend up to $100 million on the next federal election campaign and field candidates in every House of Representatives seat.
The proposed UAP name change therefore appears to be one of the first concrete steps in that strategy.
This time, Palmer seems determined to make the political brand unmistakably personal.
If the AEC approves the application, Australian voters could see “Clive Palmer’s United Australia Party” directly on the ballot paper at the next federal election.
